The Way It’s Always Been Done
Today’s digital ecosystem is dominated by programmatic buying algorithms that fixate on price without acknowledging the publishing environment.
The Media Buyer’s Dilemma
If you’re a media buyer and looking to buy from various premium and long tail publishers, how would you approach your plan if every impression was priced at $0? Would you buy the same publishers as you do now in the same quantity? The answer is no.
The Fundamental Flaw
When price is removed from the purchase equation, we inherently accept that some publications are worth more. This is the digital buying flaw, discovered by JUICE mobile, that is pervasive in media today. So why do we buy this way? Because price prohibits us from buying what we want. Until now.
Nectar™ Removes Price from the Equation
Nectar Acknowledges A Premium Publisher Environment.
Unlike traditional Exchanges and Demand/Supply side platforms which work primarily on price arbitrage and no acknowledgment of environment, Nectar uses a proprietary algorithm to acknowledge what we already know; that some publications are inherently more valuable than others. This is a paradigm shift, a brand new and innovative approach to media planning that simultaneously rewards both buyers and publishers in the same platform.
If the online business model was meant for mobile it would be working…it isn’t. Believe us when we say this: Nectar™ isn’t just a solution – it’s a game changer