We're proud to be the first Canadian company solely dedicated to the mobile advertising market. JUICE has transformed the mobile advertising space through our deep understanding of the entire mobile ecosystem and our ongoing commitment to keep a razor-sharp focus on this ever-changing mobile-scape.
JUICE Is Your Innovation Hub.
We’re focused exclusively on the rapidly evolving mobile and
connected device space so you don’t have to be. We’re constantly
exploring new technologies and solutions that’ll better connect
your brands to consumers.
Mobile marketing has seen five distinct stages, with one stage naturally evolving from the other. While often looked at independently as startegies to execute in the mobile space, progressive brands are combining these stages to create winning strategies. The five stages of mobile are:
SMS Marketing. Before smartphone adoption became the norm, many brands used SMS keywords and short codes to speak to consumers and sell their products.
App Development. Popularized in 2007 with the launch of the iPhone, app development was for many brands and publishers the first instance of mobile development through the creation of applications for native operating systems.
Display Advertising. Evolving from the development of applications, the need to monetize these applications spawned the massive creation of display ads.
Rich Media/Responsive Design. With standard display supply exceeding demand increasingly brands are turning to rich media to differentiate themselves in the space.
Solutions. The game has changed. The days of relying on one of these stages to be effective is over. Smart marketers now realize they must combine all four stages to be effective. Simple as that.
What the online world has managed to create in 20 years, mobile has done in five. The progress and innovation is astounding. Inventory, access, penetration, technology advancement – these have grown and evolved faster in mobile than in any industry prior. Today, it can be said that mobile is spearheading innovation in areas way ahead of online. The consequence of this rapid deployment has been a lack of knowledge transfer for the end users of this technology. Where online had 20 years to develop processes and understanding, mobile has jumped this learning curve creating a knowledge gap for many of the core users (brands and publishers). At JUICE, we provide this knowledge to our partners to keep you on the edge of technology innovation.
Mobile influences up to 25% of all consumer transactions, but it represents only a fragment of what brands spend on marketing. Many brands look at mobile in a linear way – they believe that an individual will not purchase an item (e.g. a car) using their device – so they conclude that mobile isn’t relevant to their marketing mix. Nothing could be further from the truth. 69% of mobile phone users make purchase decisions on their devices in store (showrooming), while others like to look-up store hours and locations. Eliminating mobile from the marketing mix breaks the purchase cycle and puts your brand at a huge competitive disadvantage.
Mobile activation is a lot more than the standard banner. For effective mobile marketing, brands must embrace both discovery (creative) as well as activation (post-click referral). Too often brands are porting online creative to mobile while not considering what they are linking to and trying to achieve – this method is flawed. At JUICE we start by determining the activation strategy prior to moving forward with the creative strategy that will best suit the desired activation
Many incorrectly believe that mobile is all about small display banners. This is false. JUICE has a professional services group consisting of front-end developers and designers to help you build a variety of creative units and differentiate your brand in the market. From wipe away units that use the touch functionality of smartphones to ad units that integrate with social networks, JUICE has a wide array of units to satisfy your brand needs.
The evolution of the mobile wallet will revolutionize mobile marketing. As we move closer to the m-commerce inflection point where one-click transactions are seamless, every brand in the world will have to add mobile to their marketing mix or risk being left behind. Today, there are several ways to transact in the mobile space. Whether it is couponing, ticketing, NFC or carrier billing, at JUICE we will assist you with implementing a strategy that will drive ROI.
Many firms continue to use an online infrastructure to support mobile. This infrastructure is increasingly becoming less, not more, reliable in reporting on the intricacies of mobile. Targeting, tracking, caching and tags are all examples of methodology that need specific mobile practices. At JUICE we provide these to our clients to ensure that they are getting the best results possible.
What will be the dominant method of transaction for brands in the future? Will NFC allow for OEM’s to control the payment cycle? Or will traditional credit card manufacturers like VISA and MasterCard continue to maintain a stranglehold on commerce? M-commerce is the area of mobile that is moving faster than any other piece of the ecosystem. Square, carrier billing, PayPal and others are all seeking a piece of the mobile pie. Who will be the winner?